Palo Alto Recycling Drop-off Center, June 2009

What I  like – recyling done well by companies that sell you stuff, companies I might go to anyway. I just had a very positive experience at my local Best Buy. I was recyling a old desktop computer. The pleasant person at the front kiosk told me where to take my desktop and pointed me in the direction of the flatbed carts, conveniently located in the front of the store. I took a cart to my car (parking lot with plenty of parking, trees and flowers too), loaded the desktop on the cart, wheeled it back into the store and stopped at customer service, also located in the front of the store. The equally pleasant person at customer service asked me to fill out some minimal information and told me I could leave the cart right there – they’d take care of it. I had such a good experience that I did what Best Buy hoped I would do – I looked around the store. In the mobile electronics section I chatted with another pleasant, knowledgeable person about GPS. I might even come backlater to, you know, shop.

Best Buy, Ravenswood 101 Shopping Center, June 2009

My current MBA program has a concentration in sustainability. Assuming that recyling is part of sustainability, I hope my school talks about recyling in a world where it’s simply recycling, something that’s convenient, something that we do. Best Buy is making it work by including recyling as part of what they do. I like that.